LUXY MEDIA
REBRAND
Based in Montreal, Luxy Media is an internet marketing agency specialized in web design, SEO, social media and brand growth for clients in various industries.
Context
There were 2 main reasons behind the rebrand:
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Luxy Media holds up a good name among its existing customers, in order to bring more attention from potential new clients, we decided to put more weight to its brand aesthetic so that to possibly boost the competitive differentiation for Luxy Media in the market.
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We needed a refreshing and all rounded website across multi-device to showcase the company culture, available services, highlighting projects and client portfolios.
Goals
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Existing name, but in a new format.
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Everything else comes with the new face - brand guide, social media assets, stationery, digital and printing materials.
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Exploring new concept for Luxy Media website.
My Role
I led the entire rebrand design process from initial conceptualization stage to final execution by aligning with team’s strategic vision. I also came up with motion pieces and fully interactive mockups to visualize the new experience.
Team
Founder
Marketing director
Web developer
Partner
Camera crew
The Journey
I started the rebrand journey by firstly analyzing its current form factor of icon + lettering combination, which complicates the communication also possibly distracts the audience from recognizing the identity effectively.
So the first priority is trying to simplify the structure and strengthen the brand name further, meanwhile still maintain the lettering form in a dynamic way.
Rebrand teaser
When it comes to the brand identity, I believe it’s always about the people. Luxy media is averagely a young team with high energy, the language spoken inside the new brand should be out loud about its fast growing pace.
Brand guide V2
Exploration Stage #1
Landing page concept + stationary piece
The next step was trying to stress test this new identity by bringing it into broader canvases of both digital and print. What’s interesting to me is this unique diagonal proportion which creates a possible perspective to make the logo more dimensional.
Concept demo
Exploration Stage #2
Landing page concept
Tweaking with various color themes and high contrast to give a vibrant visual experience, some extra texture also adds more vitality to the brand image.
Exploration Stage #3
(team’s pick)
Landing page concept
Attach the rich imagery to make the brand story more expressive,
Final Concept
