MISTPLAY
LANDING EXPERIENCE
Mistplay is an Android app that provides a unique ecosystem for mobile gamers to discover new games and earn rewards for playing.
Context
When I joined Mistplay’s landing experience project, the team was still small and tight-knit, but their app was scaling rapidly—expanding to 80+ countries and growing from 1,000 to 5,000 daily installs.
To support this high-speed growth, they needed a refreshed landing experience that would:
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Boost product promotion
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Drive market expansion
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Enhance consumer engagement
My Role
I collaborated with Mistplay’s founder and VP, designing several consumer-facing landing concepts that aligned with their expansion goals.
Mistplay Team
Founder
VP
Creative Partner
In-House Illustrator
The Journey
Design Challenge & Concept Exploration
The challenge was to reimagine Mistplay’s web space—without major design constraints.
I quickly sketched out two distinct approaches:
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Low-poly, cartoony aesthetics for a playful & dynamic brand presence
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Materialized, sleek visuals for a more polished & modern feel
Iterating on Two Parallel Directions
Both concepts received strong feedback, and since the project was still in an open exploration phase, we proceeded with both versions, diving deeper into page sections & sitemap details.
Visual & Interactive Asset Creation
Throughout the process, I developed multiple custom assets, including:
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Illustrations
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UI elements
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Visual enhancements
Final Concept Development
After multiple rounds of iteration, I built fully visualized demos for both design directions, enabling the team to compare how each style enhanced consumer interaction and branding.