TOP ACES
WEBSITE REDESIGN
Top Aces is a privately owned company and the exclusive adversary air provider to the Canadian and German armed forces, with a growing team of more than 40 fighter pilots worldwide.
Mission
To support Top Aces’ continued growth, we set out to revamp their website, focusing on:
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A dedicated careers page to attract top talent
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A reorganized site map to better showcase company culture, fleet details, news, and events
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A modern, clean UX that reflects Top Aces’ precision and professionalism
My Role
As Lead Designer, I worked closely with the Top Aces executive team, refining their web presence & brand experience to align with their expanding global operations.
This project also gave me a unique opportunity to design for a company in the air force industry, requiring a deep understanding of aviation aesthetics and military branding.
Luxy Media Team
Founder
Marketing Director
Web Developer
Top Aces Partners
Marketing Team
Content Strategy Support
The Journey
Phase 1: Information Gathering
The first step was conducting interviews and contextual discussions with Top Aces crew to gain insights into:
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Their company identity & global business impact
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Their motivation behind rebuilding the website
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Their brand guidelines & industry image
This ensured that the design direction aligned with both their vision and the professional standards of the air force industry.
Phase 2: Wireframing & Moodboarding
Through multiple sitemap revisions, I developed early structural sketches, effectively stack-ranking content sections for internal team review and iteration.
Phase 3: Asset Creation
With creative support from the Top Aces team, I worked on asset creation, developing a range of visual and interactive content, including illustrations, photo retouches, UI components, and motion pieces, to elevate the visual storytelling and reinforce brand identity and user engagement
Design Exploration & Iteration
V1 Concept: Homepage Directions
The initial V1 website concept explored three distinct directions, each emphasizing different approaches to:
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Content hierarchy
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Visual composition
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Color combinations
Final Delivery
After several rounds of iteration, the V1 effort evolved into the final design, integrating mishmashes & experimental elements.
The final website officially launched, and the refined Top Aces experience is now live—feel free to check it out on their official site.
